As you know the last month is freaking time for SEO
experts due to the latest updation of Penguin algorithm announced by matt cutts.
This new series we started for those bloggers who want to increase their
knowledge about SEO. The basic idea of this article has been taken from the
article: Beating a Dead Penguin which had been written by Grant Simmons on a
reputable blog- Search Engine Watch. To visit the original article, click here.
Before starting of this article, I have to give a short
description about Google Penguin. Actually, the Google Penguin algorithm is
created by a Google web spam team to stop the Black hat SEO like keyword
stuffing, cloaking, use of same anchor text in link building, duplicate content
creation. The latest update of this algorithm had announced by Matt cutts on 22
may 2013 which at most affected 2.3% queries on Google Search. So, let’s start
the brief review on this article which helps my fellow bloggers to stand a
fight against this update.
In
the beginning of the article, the author describes 5 predictions of google
penguin updates which are possibly happened with this update. That are:
The 1-2
Content Punch:
In
this section, the author tried to explain the duplication of content by ideas.
According to this prediction, if an author writes a same content in two styles
for a single website, then maybe there is a chance of his content get hit by the
Google Penguin update.
To
solve this problem, conduct an audit on your blog and check the similar message
sending articles and try to get rid from such articles.
The SEO
Bandaid:
In
this part, the author describes that search engine can identify those
webmasters blog who are doing small changes in their content to increase the
keyword density and better SEO structure of article, If any webmaster doing
such stuff, then may be his content get hit by Google Penguin.
To
solve this problem, try to do the best SEO before publishing the post and after
publishing, never change your content to increase its Google ranking.
The
Broken Flipper Focus:
In
this core, niche less sites get penalized by Google Penguin Algorithm. If you
are writing article on very wide range, then may be it can affect your search
rankings in future.
To
solve this problem, try to choose a specific niche like Blogging, Insurance,
Soccer, etc. and if you are asking –is Papa blogger follow this rule? Then I
say absolutely, we write about online money making stuffs in which blogging,
SEO, SMM and hosting come in front.
The
Penguin in the Headlights Paralysis:
In
this section, author explains that if any webmaster’s SEO techniques is very
fast to increase the SEO status of any particular keywords then Google Bot can
see that too which can force him to penalize your blog on that bunch of
keywords.
So,
do not make so many backlinks each day, try to stick with a plan of 10-15
backlinks.
The Pain
in the Backend:
In
this part, author predicts that this new algorithm also use your google
analytics standards to rank your content on a particular keyword. If you are
getting good response time and less bounce rate on any your blog content then
the chances of getting high ranking on Google SERPs increases.
So,
try to use Google webmaster tools such as Google webmaster, Google Analytics,
Google Keyword tool,etc to check your blog’s content daily status.
And
at last, the author gave a message that Penguin is not dead, there is a chance
of getting a new update of Google Penguin in future to approach better search
engine results. So, this is our new series “SEO article of the week”, if you
like this, then share with your friends and comment about it..
About the Author
Sumit SharmaHe is a technical blogger and loves to blog. His writings includes new and interesting techies related to android , windows and many other fascinating facts about computer world. Follow author on Facebook, Google plus, Linked In , Stumble Upon, Pin interest.
Posted in: 
